top of page
Privacy Policy

Feel Toscana
Effective Date: January 1, 2025
Last Updated: August 19, 2025

1. Introduction

Feel Toscana ("we," "us," or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your personal information when you visit our website at www.feeltoscana.com or participate in our perfume workshops in Florence, Italy.

This policy applies to all visitors, customers, and users of our services, including workshop participants and customers who reorder personalized fragrances. By using our website or services, you consent to the practices described in this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use our website or services.

2. Data Controller Information

Data Controller:
Feel Toscana
Florence, Italy
Email: info@madariszilvia.com
Phone: +393313582060 

For questions about this Privacy Policy or your personal data, please contact us using the information provided above.

3. Personal Data We Collect

We collect and process the following categories of personal data:

3.1 Information You Provide Directly

  • Contact Information: Name, email address, phone number, mailing address

  • Booking Information: Workshop dates, times, preferences, special requirements

  • Payment Information: Billing address, payment method details (processed securely through third-party payment processors)

  • Workshop Participation Data: Fragrance preferences, scent profiles, custom perfume formulations

  • Communication Data: Messages, inquiries, feedback, and correspondence with us

  • Reorder Information: Previous fragrance formulations for custom perfume reorders

3.2 Information Collected Automatically

  • Technical Data: IP address, browser type, device information, operating system

  • Usage Data: Pages visited, time spent on our website, click-through rates

  • Cookie Data: Information collected through cookies and similar tracking technologies (see Section 8)

3.3 Marketing and Communications

  • Marketing Preferences: Your consent to receive promotional emails, newsletters, and marketing communications

  • Social Media Information: If you interact with us on social media platforms

4. Legal Basis for Processing

We process your personal data based on the following legal grounds under the General Data Protection Regulation (GDPR):

  • Contract Performance: To provide our workshop services, process bookings, and fulfill reorders (Article 6(1)(b) GDPR)

  • Legitimate Interest: To improve our services, conduct business analytics, and fraud prevention (Article 6(1)(f) GDPR)

  • Consent: For marketing communications, cookies, and optional data processing (Article 6(1)(a) GDPR)

  • Legal Obligations: To comply with tax, accounting, and other legal requirements (Article 6(1)(c) GDPR)

5. How We Use Your Personal Data

We use your personal data for the following purposes:

5.1 Service Delivery

  • Processing workshop bookings and managing reservations

  • Conducting perfume workshops and creating personalized fragrances

  • Processing reorders of custom perfumes

  • Providing customer support and responding to inquiries

  • Sending booking confirmations and service-related communications

5.2 Business Operations

  • Managing payments and billing

  • Maintaining customer records and fragrance formulations

  • Improving our services and workshop experiences

  • Conducting analytics to understand customer preferences

  • Fraud prevention and security measures

5.3 Marketing and Communications (with your consent)

  • Sending newsletters and promotional offers

  • Informing you about new workshops and services

  • Sharing updates about Feel Toscana events and activities

  • Conducting customer satisfaction surveys

6. Data Sharing and Third-Party Processors

We may share your personal data with the following categories of third parties:

6.1 Service Providers

  • Payment Processors: For secure payment processing

  • Email Marketing Services: For sending newsletters and promotional communications (with consent)

  • Website Hosting and Analytics: For website functionality and performance analysis

  • Cloud Storage Providers: For secure data storage and backup

  • Customer Support Tools: For managing customer inquiries and communications

6.2 Legal Requirements

We may disclose your data when required by law, regulation, legal process, or government request, or to protect our legal rights and interests.

6.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the business transaction.

Data Transfer Safeguards: When transferring data outside the European Economic Area (EEA), we ensure adequate protection through Standard Contractual Clauses or other approved mechanisms.

7. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy:

  • Workshop and Customer Data: Retained for up to 7 years for reorder purposes and legal compliance

  • Marketing Data: Until you withdraw consent or request deletion

  • Website Analytics: Anonymized after 26 months

  • Payment Information: As required by financial regulations and tax laws

  • Legal and Compliance Data: As required by applicable laws

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience:

8.1 Essential Cookies

  • Required for website functionality

  • Cannot be disabled

8.2 Analytics Cookies

  • Help us understand website usage

  • Improve user experience

  • Require your consent

8.3 Marketing Cookies

  • Used for targeted advertising

  • Track preferences for personalized content

  • Require your consent

Managing Cookie Preferences: You can manage your cookie preferences through our cookie consent banner or by adjusting your browser settings. Note that disabling certain cookies may affect website functionality.

9. Your Rights Under GDPR

As a data subject, you have the following rights:

9.1 Right of Access

Request information about the personal data we hold about you and receive a copy of your data.

9.2 Right to Rectification

Request correction of inaccurate or incomplete personal data.

9.3 Right to Erasure

Request deletion of your personal data under certain circumstances.

9.4 Right to Restrict Processing

Request limitation of processing your personal data in specific situations.

9.5 Right to Data Portability

Request transfer of your data to another service provider in a structured, machine-readable format.

9.6 Right to Object

Object to processing based on legitimate interest or for direct marketing purposes.

9.7 Right to Withdraw Consent

Withdraw your consent at any time where processing is based on consent.

9.8 Right to Lodge a Complaint

File a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali) if you believe your rights have been violated.

Exercising Your Rights: To exercise these rights, contact us using the information provided in Section 2. We will respond to your request within one month.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

  • Encryption: Data transmission and storage encryption

  • Access Controls: Limited access to authorized personnel only

  • Regular Security Assessments: Ongoing monitoring and security updates

  • Staff Training: Regular privacy and security training for our team

  • Data Backup: Secure backup procedures to prevent data loss

Despite our security measures, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your data using industry-standard practices.

11. Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal data from children under 16. If we become aware that we have collected data from a child under 16, we will delete such information promptly.

12. International Data Transfers

Feel Toscana is based in Italy within the European Economic Area (EEA). If we transfer your data outside the EEA, we ensure adequate protection through:

  • Adequacy Decisions: Transfers to countries with adequate data protection

  • Standard Contractual Clauses: Approved contractual safeguards

  • Binding Corporate Rules: For transfers within multinational organizations

  • Other Approved Mechanisms: As recognized by data protection authorities

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will:

  • Update the "Last Updated" date at the top of this policy

  • Provide notice through our website or by email

  • Request new consent where required by law

We encourage you to review this policy periodically for any updates.

14. Contact Information

For questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us:

Feel Toscana
Florence, Italy
Email: info@madariszilvia.com
Phone: +393313582060 

Italian Data Protection Authority (Garante):
Website: www.gpdp.it
Email: garante@gpdp.it

15. Consent

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and processing of your personal data as described herein.

For marketing communications, you can withdraw your consent at any time by:

  • Clicking the unsubscribe link in our emails

  • Contacting us directly

  • Updating your preferences in your account (if applicable)

This Privacy Policy complies with the General Data Protection Regulation (GDPR) and Italian data protection laws as of 2025.

Asset 1 of 1

bottom of page